An objective view of the facts is one of the most important aspects of successful management.  Managers go wrong most often when their decisions are based upon inadequate knowledge of the facts available. 

All assignments we undertake on behalf of our clients incorporate some element of data-gathering.  Our approach ensures that any decisions are based not on speculation but relevant facts. 

Our data-gathering and information processing services include:

• On-line searches
• Quantitative market research
• Qualitative market research
  

We have personal contacts at data services sections of Australia's major agencies, libraries and research houses.  We have access to databases throughout the world and we are equipped with the latest spreadsheet and mapping software to translate data into information.

The Directors of Insight Plus 'cut their teeth' on market research.  Our quantitative research processes are characterised by well-defined research objectives, rigorous sampling processes, access to the best field teams in Australia, the latest version of StatPac software and sophisticated modelling techniques.  Our core differentiator is our focus on careful interpretation of findings to ensure commercial application.  In fact, we have trained the staff of one of the world's largest market research firms in techniques for converting data to strategic direction.

In nearly all of our projects we employ some form of qualitative research - focus groups, depth interviews or observation.  We have visited some of the leading practitioners in this field in the USA to ensure that our approaches remain right up to speed.  Our aim is always to produce user-friendly reports not clouded in 'psychobabble' or jargon.

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