We have a very solid record of helping turn brands into category leaders.  We go beyond the visual identity elements of brand.  In any branding project we seek to integrate communications, environment, products and services and behaviour.  The difference between an also-ran product and a true brand is that with a product customers say 'I'll buy that', but with a brand they say 'I'll buy INTO that'.

With more competition and intense rivalry, building a brand-driven business is mandatory.  People need to know what you stand for.  Otherwise branding is what happens when you're doing something else.  You are then in danger of moving into what one writer suggests is 'no man's brand'.

We focus on brand regeneration as well as brand development.

Along with one of Brisbane's leading design studios, we have experience in developing all visual identity elements of a corporate brand - logo, literature, stationery and promotional pieces.

In developing a branding program we provide:

• research to establish the current image
• application of the 'corporate identity prism' to identify components of the current image
• application of the 'Brand Base Builder™' (market place, business case, heart space) to develop both the rational and emotional elements of the brand
• close liaison between our client and the agency during the creative development phase

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